After several successful projects with the French event company Advent group, their CEO invested in a new business – premium work spaces and requested Lekub to work on the branding, look & feel and website.
Entract 127 provides premium business and conference rooms for individuals and companies. The building also has shared office spaces and an entertainment center. It is located in front of the National theatre in Sofia – a beautiful historic building and one of the landmarks of the Bulgarian capital. To emphasise on this unique location as well as on the culture, creativity and flexibility that the theatre represents, we decided to use the theatre related graphic codes for the identity of the new business. Our mission was to create the premium corporate identity, which would appeal to target groups of several types, to define the Look & Feel of Entract 127 as a brand and to create a responsive website / booking platform / community animation.
The result is a sleek, premium and modern look, which is also accessible and entertaining, a user friendly website for the guests and an easy platform to book a desk, an office or a conference room.
“Lekub is a strategic creative partner. Their team helped us to increase the value of our Brand Portfolio and clarify our different offers.”