That’s a project that was actually not assigned to us, it was not assigned to anyone – we created it in our own initiative.
After completing the product photoshoot for Elbisco’s website, we thought that since Kings is targeted to teenagers, just static visuals of delicious cookies would not be enough to catch their attention, so we created a series of animated GIFs, surprisingly integrating the products into fun activities that teenagers engage in.
The client loved the idea and used the GIFs in various social media, promoting games and BTL activities. Moral of the story: Being proactive works 😉
“A creative paradigm of digital content, combining product and brand values with consumer insights. Well done Lekub!”